If you want to stay ahead of the pack when it comes to digital marketing, you need to make well-informed predictions. Check out these five predictions for the future of digital marketing that businesses should expect in the near future: These websites will be monitoring several factors about a visitor, like the previous web pages a visitor has been to, cookies, and time spent on such pages. All these factors will be used to make the visitor find the exact thing he/she is looking for. Websites such as Facebook, YouTube, and Google are already using personalization, so this prediction isn’t too far off. All this is set to change in the future as more and more business are beginning to embrace the concept of digital marketing. A big percentage of millennials, around 84 percent, claim that they don’t trust traditional advertising and this may be the shift businesses need to turn to digital marketing, which will ultimately drive up the costs. While video has become an integral part of marketing strategies across the country, the future is going to be a video paradise, filled with moving advertisements that are interactive, short, and incredibly entertaining. Future digital marketing is going to certainly turn to be location based as technology improves and allows companies to use beacons to really engage their customers on the go.
