Unthreatened
Marketing technology company Netsertive has commissioned a survey taking a look at over 500 small and local businesses across the U.S., and found that basically nothing scares them. But that’s not all the news out from the Netsertive study. Here are a few more interesting bulletpoints.
Small Business Social Media Is Up
More than 55 percent of small businesses are planning to use social media as part of their sales strategy this holiday season.
Black Friday Stays Relevant
40 percent of small businesses reported offering promotions on Black Friday, while 34 percent offer deals for Small Business Saturday. Cyber Monday isn’t nearly as popular, with less than 30 percent of small and local businesses participating.
Retailers Can Handle Mobile Shoppers
Nearly 60 percent of the survey’s respondents confirmed their sites are optimized for mobile, which has turned into a must for business-savvy owners. Honestly, the fact that the stat is only 60 percent has me worried.
