Atlas Lane plans to disrupt the $13.4 billion rental market, one that is often out-dated. Rather than simply adding in various levels of technology, they plan to find a balance between that and high quality service offerings. More specifically, ensuring technology does not hinder the experience for either tenant or property owner, and instead adds value or improves necessary communication options. Prior to Atlas Lane, Faden was the cofounder of marketing platform RebelMail, which he was bought out of last year. During the transition Faden was tasked with identifying a property management company to handle his own investment property, which resulted in lasting distaste for how the industry functions. From Faden’s time at RebelMail he learned that providing high quality service combined with technology could upend the industry, and in turn will now bring the same approach to property management. Although technology will be an important component of their business model, they also want to ensure it does not burden either the tenant or property owner. They will be using the basics such as making it easy to pay rent online and make maintenance requests. However, as part of their approach to preventative maintenance and providing peace of mind, Atlas Lane will also connect you to their operations team with live video through an app. In doing so, their team will be able to troubleshoot things on a detailed level, assess if something needs an emergency repair, and does not require someone to come out late at night or during off hours. They play to have someone available for requested 24/7. They will also focus on a communication first approach for payment reminders. The company is currently focused on onboarding clients within the DC region, and will strategically expand as they identify how to scale their services. For now, they are not currently seeking outside investments. Faden wants to ensure quality and peace of mind are always at the forefront of what they do, and believes that may be impossible when raising venture money.
