Over the past 24 months, Belly has established their position as a leader in the loyalty marketing game, working with over 50 national chains in over 700 locations. Any location that hops on board gets hooked up with the entire tech platform from Belly, including the in-store tablet, marketing materials, and backend analytics. Belly’s platform gives merchants a way to digitally connect with their customers through a tailored rewards program. That is, businesses can bring customers back more often, establish social connections, facilitate online customer reviews, target new customers, and gain data on customer behavior. It is clear that the aim for Belly in the near future is to expand the geographical reach of their loyalty rewards program, focusing on large enterprise customers. The company has a little over 100 employees and is on track to stay profitable without any further funding.
