In 2021, every company needs a website. Whether it be a simple “what we do” page or a fully functional hub for your entire business, having an online presence is vital in the modern era. After all, 80% of consumers head to the web before making a purchase – so, you need to be sure you’ve got something to show them. Fortunately, Microsoft is making it easy with a new feature to its Digital Marketing Center that won’t cost your business a dime to get online. The resource will work as a true competitor to business Facebook pages and simple Google listings, and could even compete with cheap website builder offerings from the likes of Wix and Squarespace. To make it even more attractive, Microsoft’s website building feature is available at no additional cost to users, so you can get your online presence established without consulting your budget first. This move is obviously part of Microsoft’s plan to make business management more accessible to everyday people, and it’s not the only one. The company made Microsoft Teams free at the start of the pandemic to aid in the remote work shift. It has also set up a COVID resource center to help businesses prepare for work in the pandemic.
Sign up for a Digital Marketing Center account with Microsoft (don’t worry, it’s entirely free)Select the option: I don’t have a website. Help me build one for freeInput your business name and choose your website URL (if you don’t have one already, you can set one up here, too)Click My website in the upper right corner of the Digital Marketing CenterChoose whether to build your own website or import it from your Facebook pageUse the website builder to fully customize your website
Once you’re in the website builder view, you’ll be able to add and subtract anything you need from your site, including headlines, descriptions, customer action buttons, cover images, business summaries, social posts, reviews, galleries, business contact information, and social links. Perhaps the primary purpose of the website, at least from Microsoft’s point of view, will be advertising. Because it is connected to the Digital Marketing Center, ad campaigns are built right into the platform, so you can add advertising to your business. Additionally, the platform allows you to keep track of a wide range of metrics, including exposure, click-through rates, conversion data, consumer spending, and fan growth. With most free website builders, you really do get what you pay for, so it’s encouraging to see a depth of features from Microsoft. However, it’s not all a rosy story. Microsoft’s offering is missing a few key elements that many businesses will need in a website. For one, it doesn’t appear that it allows for ecommerce functionality. Unlike paid plans for Shopify or Wix, you won’t be able to set up an online store to sell products or, honestly, make money at all. Even Square Online, which offers a great free plan, allows you to do that. Selling online? See our guide to the Best Ecommerce Website Builders More importantly, the Microsoft website builder doesn’t have an app marketplace that allows you to turn your website into a business powerhouse. You can’t add integrations, meaning you’re stuck with whatever Microsoft offers you out of the gate. Yes, this functionality could yet be added later on via a future app store, but for now, you’ll pretty much just have a glorified social media page with a dedicated URL. Simply put, the Microsoft website builder is a great option if you don’t have a website at all and need to get started. It’s easy to use and gets you the most essential information you need online. Still, if you’re looking to really turn your business into a digital powerhouse, there are a few very cheap website builders — and even a few free options — that might better suit your needs. If you’re looking for an ecommerce website builder specifically, take a look at the table below to get a better idea of the alternatives on the market today.
