DC took over Revival Public House in Austin, TX, where I had the pleasure of sitting down with Julie Weber, WDCEP’s Director of Marketing and creator of WeDC, and Alexandra Gibson, CMO of Event Farm, which is an enterprise event marketing platform founded in DC, to talk about how they are working to further DC Mayor Muriel Bowser’s mission to position DC as an innovation hub and promote the city’s small businesses and startups. WDCEP and Event Farm made a great partnership for the events being hosted at SXSW this year. Weber said that after having worked with EventBrite in years past, they really wanted to work with a DC-based company this year. The first year that WDCEP came to SXSW, it was mostly to check out the scene, see who was there, and get a sense of how it might be helpful for the promotion of DC as a vibrant, entrepreneurial, and innovative city. DC’s presence in Austin wasn’t only about promoting DC Tech. They were able to use the opportunity to promote and highlight the diversity and inclusiveness that is prevalent in the DC moreso than many other cities.