The names and titles on display: Neil Hiltz, Global Head of Financial Services Strategy for Facebook; Mickey Mantas, Global Agency and Partner Education Lead at LinkedIn in Chicago; Christian Eberhardt, who leads Twitter’s Direct Sales team; and Cara Lageson, marketing and community director for Yelp Seattle. Here’s a list of takeaways that we learned at the panel.
Start With the Audience
All the panelists agreed: Your digital media journey starts with locking down your audience. Figure out their demographic details and their needs so that you’ll know on what platform to find them. Twitter lets an audience know what’s happening around them, while LinkedIn is the world’s largest B2B platform.
Then Define Your Business
Assess what your business is, at least on social media. What’s your service rate? Platform? Page layout? Are endorsements right for you? How do you build out your page? From Mickey: And from Cara:
Promote Organic Content That Works
One cool tip from Christian for anyone interested in getting attention on social networks: Use your organic content. Feature employee profiles, good reviews from happy customers, or video of your product in use. Then, when something does particularly well, single it out for extra promotion. As Christian explained:
Know Your CAC Number
That’s the “Customer Acquisition Cost” and refers to the cost of getting a customer in relation to the lifetime value of that customer. You don’t want just anyone. You want customers who will be truly valuable to your company.
Close the Reputation Gap
From Neil:
There’s No Time like the Present
Explore the free marketing services available to you: The barrier to entry is lower than ever. It’s an exciting time to get into the marketing industry if you keep your eyes open and listen to the metrics available.
Still Want More?
Check out a complete Facebook video of the panel and Q&A session, from Tech.Co’s page.
Seattle Startup Week: Digital Marketing discussed with Facebook, Yelp, Linkedin, & Twitter with Frank Gruber from Tech.Co brought to you by Chase Ink Posted by TechCo on Wednesday, November 16, 2016
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