If your tweets, blogs and listicles aren’t getting much traction, experts say it could be from a poorly executed brand image, the content isn’t providing value or the brand is in the thick of the noise.
Take the Design Process Seriously
When it comes to building out your brand name or logo, Dan Norris, co-founder of WP Curve and best-selling author, said entrepreneurs need to make brand design a priority. Most of the time, founders launch their brand image with poor execution and even less creativity. Norris explained that entrepreneurs need to start thinking globally in their approach – how their name flows in conversations, how they describe their brand to an audience and how to understand if the brand can compete on the world stage. Founders need to ask themselves is this brand designed like a world-class startup or something quick and cheap? If you don’t have the means to hire a good designer, Norris said to become a student of good brand design.
Build Trust
Building trust in one’s brand means maintaining a consistent, authentic message throughout every piece of content and managing your online reputation. In a recently survey by Domain .ME conducted by Wakefield Research, “57 percent of Millennials surveyed have changed their opinion about someone based on content they saw about them online.” Gary Vaynerchuk, best-selling author and branding expert, explains that people will get to know and develop an opinion about you well before they meet you. In his new book, #ASKGARYVEE, Vaynerchuk writes:
Create Content for Communities
After you’ve read through an industry expert’s post and leave with a nugget of knowledge, consider if you are providing those pieces of gold to your audience. Without providing content filled with truly useful and valuable information, what will incentivize people to return? Vaynerchuk said in a recent conference that your approach needs to address what is relevant for the moment, to have the audience in mind and possess a human element. Vaynerchuk, again, from his book: Norris suggested that if you are trying to get the attention of influencers, first and foremost, provide them value to their community.
Engage in Emerging Social Networks
Engaging on new social media outlets and getting noticed early on is one of the secret ingredients to spreading your content. While it is a risk that a platform could fail, the payoffs are worth it.