We sat down with Desai recently at SXSW where he shared details on Audio Troupe, which only recently launched last Novemeber. For Audio Troupe, the whole idea is provide consumers with a sales experience vastly different from what they’re used to when purchasing headphones. Music is an essential part of everyone’s life, yet the ways through which we narrow down our favorite headphones is archaic – often involving us dealing with sales people who can be too pushy, or reading through multiple online. Instead, Audio Troupe will carefully curate a set of five headphones per consumer based on his or her preferences, and then they get the opportunity to try each pair however they want, in whatever environment they prefer before making a final decision. Watch Audio Troupe cofounder Deven Desai to hear more about what he has to say about customer service and how they aim to create this emotional experience, and what the company is trying to accomplish for people in the headphones marketplace.
This interview series was brought to you by the .CO support system. Join the COmmunity at www.go.co
