Once upon a time, getting a crane or an aerial shot was an expensive, time-consuming process that left plenty of mid-budget films and TV shows with limited access. Now, unmanned drones can nail a shot in a fraction of the cost.
Measuring Up
Measure, a company that was already the largest U.S. provider of drone services for enterprise customers, has been dipping a toe in the film and TV waters for the past two months, and has racked up an impressive list of customers, from ESPN, ABC, and CBS to Rihanna, NBC Sports and The Olympic Channel. Now they’re expanding nationwide. The move is a recognition of just how essential a quality drone is to modern filmmaking. Since the company has already earned its stripes in the energy, telecom and construction industries, their experienced drone pilots and well-connected network of clients will be tough for any locally-based drone operators to compete with. “M2 was formed by creatives for creatives to bring each customer’s vision to the screen.” Read more about the rapidly evolving world of drones here at TechCo
