Traditional Marketing Methods Are Failing
Native advertising, social media advertising, the ever-dreaded banner ad, and even those ironic ads that try to convince you that they’re cool, too: They’re all failing. Instead, your company needs to offer something of inherent value, ideally for free. Once people enjoy this side project, they’ll become aware of your company. And that’s the ultimate goal of advertising. Each side-project can target a different aspect of your niche.
Side Projects Grow Your Core Business
Lauren Holliday, founder of freelance marketplace Freelanship, is the person to talk to about the benefit of side projects: She not only explains the principles at work in her recent Medium post, but she includes 11 different types of side projects that can do the trick. Here’s her take on it, via Medium:
Eleven Types to Consider
Holliday explores each of these in depth, so check out her article to determine if your business could dovetail with one of these options: CoursesCalculatorsRoundupsQuizzesGeneratorsGradersCommunitiesGoodiesCompetitive AnalysisCurated ExamplesLearning Paths Once you’ve built up enough side projects, you’ll have an empire of entertaining services and content… each of which will point back to your core business, sending a wave of naturally interested potential clients your way.
