Moving Beyond Just Websites

In a Mashable article, Jon Lax, director of Facebook product design, suggests that this could be the case. Instead, one of the latest trends for businesses is to instead invest in “mobile platforms and operation systems” that have more flexibility to adapt to the digital trends. IN the interview, Lax writes: Whether websites become obsolete completely or simply adapt to better assimilate to accommodating platforms that businesses are creating, taking note of the trends that are influencing the industry will allow for businesses to better account for what’s to come. Just like we made a technological shift in the 1980s from mainframes to PCs, and from PCs to laptops — this is just the march of technological progress. Once you’re into a mobile world, there are two dominant platforms: Android and iOS. Inside of that, there’s this ecosystem that exists. I think all of those forces have worked together. The really interesting thing is Apple just believed that native experiences were better than mobile web experiences — that’s really driven the success of apps. I think we’re about to move into a new phase where bots are a really interesting dimension. It’s not an app you’re going to download in the way you do now. I think [bots] are really fascinating — they might be the next generation of what we think of as apps.”