The data presented in the infographic reflects traffic to the respective listed sites per December of every year from 1996 to 2013. You can take a look at the breakdown of the data yourself, but there are some notable observations. Firstly, it’s surprising to see that Yahoo has consistently placed in the top three spots throughout the years. Secondly, from 2001 to 2002, Google jumped from mid-tier to top five; it took Facebook four years to get from bottom-tier to top five. Lastly, The New York Times website disappeared completely in 2012 and 2013 – which is indicative of the struggles of traditional media in the digital age.