To participate, users simply use the Instagram app to snap a photo and tag it with hashtag #briskpic in the “What?” field for the photo. The photo will then be sent to BriskPic.com and entered into the photo contest. The winning can design will be unveiled at SXSW in Austin, Texas. We can’t wait to see it. We caught up with PepsiCo’s Jamal Henderson in NYC at the Brisk25 Summit and he shared some insights about BriskPic as well as some advice for startups and entrepeneurs on how they may be able to work with PepsiCo in the future. Check out the video interview with Jamal Henderson (below).