At least not according to the numbers. Career fairs might predate the internet, but they have also been surpassed by the internet as a way for employers to connect with freshly-graduated potential employees. Given the instant connections social media and employer websites can offer, it’s time to face the facts: Career fairs may be an outdated concept.
Career Fairs Cost a Lot and Offer Little in Return
The recent findings come via the research and consulting firm Universum Global, which tracks how employers and their top talent have come together. The biggest factor is social media, followed by websites. Online job boards came in fourth in the rankings. So why do businesses feel trapped? Because like many other branding opportunities, the value in career fairs can be tough to quantify.
…But They Can Be Essential to Building a Brand
Here’s how Universum summed up the dilemma facing major businesses who are still participating in college career fairs: But for college students everywhere, it’s a win-win. With career fairs, they can practice their skills at negotiating a professional environment. They can always go home afterwards to find an actual job online. Read more about finding that ultimate job at TechCo
