Nice Laundry wants men to start their day by opening up their sock drawer and seeing a full set of colorful and inspiring socks. They started by taking their favorite pair of $38 socks and redesigning them to maintain the same quality, but sell for $6 per pair (shipping is free). In order to make it easy for men to order, they have created hand-picked and unique packs of socks based on your personality. Packs are themed with titles like “Exec,” “Wild Child,” or “Dreamer.” You can replace your whole sock drawer for only $90.
With every order, they will send you a prepaid shipping label to make it easy for you to send your old socks back. A significant percentage will be reused and repurposed, while the balance will be converted into recycled fibers.
With badass socks at a reasonable price and a way to help give back to mother earth, it’s easy to see why people are backing this project. If Nice Laundry can continue designing and producing high end fashion for men at a reasonable price, they have a lot of room to grow from revolutionizing the sock drawer to the entire closet. Nice Laundry is based out of Washington, DC, a growing tech hub. As of today, they have 434 backers who backed them with over $24,000. Disclaimer: I am a backer, and I am excited to receive the “Exec” set.
