Email marketing remains one of the most popular and effective means of acquiring and retaining customers. It’s easy to set up, has a high return on investment, and until recently, it was easy to get in-depth analytics regarding how your potential customers are engaging with your emails. This may not be the case for much longer though, as a wide range of businesses have introduced new privacy changes that could seriously impede email marketers from getting the information they need to improve their reach. Unfortunately for email marketers, this trend has begun bleeding into the email marketing world, with a wide range of businesses rolling out privacy settings that block some of the most valuable reporting tools available in your average platform. The most notable example of this new movement is Apple. The company has been butting heads with Facebook over iOS 15, which has a built-in feature that requires users to specifically opt-in to data tracking. Tragically for Facebook, which makes a majority of its money from this practice, only 4% of users decided to opt-in. Outside of social media though, the iOS 15 update added Mail Privacy Protection, which requires users to opt-in to mail tracking, and the wording doesn’t exactly encourage it. This doesn’t mean you should stop trying though. While your analytics may take a hit, the ability to actually reach potential customers shouldn’t be impeded by these privacy settings. And considering the medium offers a $42 return on investment for every dollar spent, it’s certainly worth it, even without email tracking. In fact, there’s a chance these moves could actually improve your email marketing. With customers wary of data tracking, these privacy measure will guarantee that any email they’re actually interested in comes to them genuinely. Trust is a big part of any business transaction, and if the customer feels more comfortable, be it with privacy or your brand, they’ll likely be that much more inclined to make a purchase. We’ve done a lot of research on the best email marketing platforms and the best email marketing templates, so you can make sure your content is getting in front of your potential customers. After all, a bit of automation can go a long way in building out your email list, and these platforms offer a lot of it. Additionally, we’ve done some a bit of digging to find some of the best email marketing tips and tricks, which cover everything from optimization send times and personalizing emails to maintaining your email list hygiene and using clear calls to action. Simply put, there’s a lot you can do to improve your email marketing strategy, you just have to take advantage of all the tools at your disposal.
