Jacobson quickly turned his idea into Lottolotto, but programming the app was the most challenging part.
Lottolotto’s unique position in the market
Lottolotto isn’t the only app in this market, but Jacobson has created a unique competitive advantage. Lottolotto makes checking your lottery ticket much easier. Users only have to scan a picture of their ticket and the app will recognize what lottery and state the ticket is for. Finding this article helpful? Click here to sign up for TechCo’s newsletter to receive more solid articles like this one right in your inbox.
Features of the Lottery App:
Here are some of the other features, according to the Lottolotto site:
Scan and store your lottery tickets from any stateEffortlessly check winning lottery numbersCreate and participate in lottery poolsFind a convenient location to collect your winningsTrack results of previous lotteries
According to Jacobson, the lottery offers “a built-in media story” ten times a year, which also helps Lottolotto get continuous promotion. While lotteries are constantly covered by the media, Jacobson says the team is using guerilla-style marketing as well as producing two mini-series to spread the word. One of the mini series is called “The Biggest Lottery Winner of All Time.” The mini-series are scheduled for September. Lottolotto is the modern way of checking lottery tickets compared to the manual and antiquated system. Plus, Lottolotto makes sure that users get their money. “It’s not like you’re asking somebody to buy something to go out of their way to do something,” says Jacobson. “You’re saying you already paid for this, don’t you want to know if there is anything to redeem?” For a more up-to-date list of lottery apps, check out this list here.
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