The magazine, called Real Life, will start publishing on June 27th, focusing on cover beauty, power, privacy, and relationships, among other things. Snapchat employee and social media critic Nathan Jurgenson writes: So, while this won’t have any effects on the future and current progress of the platform, this also means good things for the company. While video content is on its way to dominating the social media industry, getting involved in text content now while users are still responsive to it will help the company grow overall. Especially with having Snapchat content further accessible on desktop devices, and not just mobile devices.