If you have the means to ship goods worldwide, there’s even more money to make. Forty percent of worldwide Internet users spend money online. That’s an enormous chunk of the population, if you consider there are nearly 3 billion people connected. Quality Content Delivered Seamlessly to Devices Ecommerce content can include marketing materials, product descriptions, blog posts, and informative articles. If you’re established in ecommerce, or you’re looking to make the most of its growth, you will benefit from well-written content. Moreover, content should be streamlined for device reading; meaning no large margins, and a lack of advertising content in the sidebar. On a traditional website, viewed on a laptop or computer, a developer can place ads surrounding content and it’s still readable. This isn’t true for mobile and tablet devices where site content must shrink to fit the smaller screen.
Place advertisements or product within the content; or along the bottom Include authority links within informative articles, linking back to a sales page Include a call to action upon visiting the page; click here to sign up for emails and receive a discount. The customer puts in their email address, the box closes, and they’re delivered the content they’re seeking.
It is important to understand, too, that the ability to host an interactive mobile website–one that is streamlined for all devices and can handle the amount of traffic you’re trying to attract without crashing–requires a VPS or virtual private server. You can get a VPS with either the Linux or Windows operating systems to run any ecommerce software. Both versions are offered by Arvixe web hosting and allow you to spend less money, but handle the needs of your ecommerce site like site speed, which will ensure that your business has the best chance of success. Why You Need A Crack Team of Web Professionals Maintaining and updating an ecommerce website is no easy job. It takes a team of professionals; each capable of handling and delegating multiple tasks. Visibility, especially through search engines and online deal sites, is essential to ecommerce success. The following jobs will need to be filled, in order to maintain around-the-clock visibility.
SEO professional focused on new trends Content delivery company; or team of writers Web designer Web hosting company, with stellar customer service and rare downtime Customer service and technical support teams (see below)
The Customer is Going to Call… No matter how much online support you offer (text messaging, help & faq sections, chat sessions, etc.), your customers are still going to call. It’s important that your phone staff is qualified to give excellent support, and upsell your product if you accept phone orders. As hard as it is for web professionals to believe, some people still aren’t sure how to checkout online, and will call customer service hoping to place an order. It’s important to accept that it may be impossible to build a business that is comparable to the biggest names out there. Consider those businesses the mega-corporations that exist in today’s world. For every Walmart, there is a smaller (and, yet still recognizable) business. Besides, with so much spending happening online, your chances of becoming a maga-corp are greater than ever. Image Credit: Flickr/Fosforix
