The report comes from digital investment advisor Stash and was completed June 6-9, 2017, making it one of the few company ethics studies to survey those fully aware of ride-share company Uber’s very public PR crisis, which most recently resulted in the departure of the company’s SVP of Business, Emil Michael. The first sign that Uber had a problem: Over 200,000 users deleted the app in a January protest of the company’s ethics. Here’s what the new survey found.
79 Percent Think People Should Invest With Their Conscience
The large majority of consumers believe a conscience has a place on their daily purchasing decisions.
84 percent of Millennials Would Consider Ethics Before Investing
When it comes to investing, considering how ethically a business conducts itself is even more important: 84 percent of polled Millennials said that “prior to investing in a company, it would be important to understand its ethics or business practices.” Simply put, consumers and investors voice their opinion with their wallets.” The report highlights Socially Responsible Investments, or SRIs, as an important sector of the investing community that has unfairly been seen as a fad by some. Others, like investing platform OpenInvest, are taking advantage of the field. As I reported earlier: Given major tech companies’ positions on everything from climate change to net neutrality, consumers’ ethics will continue getting a workout in the near future.
