According to SweetLabs, the response to Pokki since launch has been very positive, with a grassroots community of developers growing around the platform. Engagement with Pokki apps has also been an upward trend, according to the team. For example, the Twitter app is, on average, opened by a user 17 times a day. This is more activity than Twitter.com itself. This just illustrates that desktop apps can be extremely sticky and drive engagement. Of course, so is Twitter, so that helps too, but it does illustrate the potential. To continue to prime the pump and reward great developers for giving Pokki a try, SweetLabs has recently launched a Pokki app developer contest, which will award up to $50,000 in prizes. Pokki is a great fit for Intel Capital to invest in as Intel itself has been working on re-inventing the PC for a while. Marc Yi, managing director at Intel Capital, confirmed this by saying: The alignment helps explain how quickly they made this C Round happen; from start to finish the process took less than two months. Funding will also be directed to the OpenCandy advertising network, which was SweetLabs’ first platform that powers software recommendations during the download and installation process of desktop apps. OpenCandy has powered over 400 million desktop app installs since the product launched in 2008. Currently leading the charge in the San Diego tech scene, SweetLabs will soon also have offices in Seattle and Silicon Valley. To grow their platforms, the team is looking to double their current size within the next twelve months.
