Created by the Purchase Decision Network, Shopper currently has more than 1.75 million people using its app. This new “Snap2Add” feature allows them to snap photos of grocery products around their houses and have those items recognized immediately. From there, Shopper can add the items to user’s grocery shopping list, and use the app’s current features to look at product availability and pricing at nearby stores, provide recipe suggestions, and even provide you coupons for any applicable things on your list. This Snap2Add image recognition technology is the first of its kind for grocery shopping, and it’s likely to be followed by others. Elsewhere, image recognition search technology is being utilized, such us in fashion retail. Last October, Slyce teamed up with luxury retailer Neiman Marcus to enable visual search recognition on its retail app. Learn more about Shopper or download the app.
