Knowing that challenges will always arise, the company continues to look to the future. Rather than focusing on a daily deals concept, the company is really focused on how it can drive customers for merchants. “The focus is: how do we drive customers for merchants? That’s always been [LivingSocial’s] primary role. How do we do that efficiently [while, at the same time,] producing high customer satisfaction?” O’Shaughnessy says that there remains a huge opportunity in the local space categories. He also touched upon the company’s role in advertising and the opportunity for them to really push into the local ad space: And as to whether the company is looking at an IPO anytime soon, O’Shaughnessy admits that it’s all really dependent on how things go. For him, the end goal for any company should not be an IPO – something he hopes others will consider: Check out yesterday’s post on what Tim O’Shaughnessy says about the keys to success.
