Kicking off the afternoon sessions on day one of this year’s Tech Cocktail Celebrate Conference was the Downtown Project’s Tony Hsieh. The theme of his talk was not one we’re strangers to – The City as a Startup – but it’s no less inspiring as Hsieh truly embodies what he preaches. A $350 million revitalization project for downtown Las Vegas, the Downtown Project’s main focus is not on ROI but rather long-term ROC and ROL, return on community and return on luck, respectively. According to Hsieh, when you focus on these aspects of building a startup, tech or otherwise, you’re effectively accelerating innovation, productivity, and serendipity. When a city doubles in size, he says, productivity and innovation per resident increase by a factor of 15 percent, but that same mode of thinking isn’t readily applicable to companies. Hsieh has found the recipe that helps facilitate similar growth for companies, though. It’s simple enough on paper: create a culture of openness, collaboration, creativity, and optimism. The inspiration to succeed with the Downtown Project, for Hsieh, comes from the story of the four-minute mile. People thought it was impossible to run a mile in under four minutes, but then in 1954 somebody broke the four-minute mile time. In less than one year, other people were breaking the four-minute mile time as well. It wasn’t nutrition or training regimens that changed the game. Rather, it was now doable because people believed they could do it. It’s an idea that some people may have doubted in one way or another after the news headlines last week saying that Hsieh had stepped down from his role with the Downtown Project. However, Hsieh informed us during the Q&A session that none of that is true and was based on a misunderstanding. You heard it here, my friends: Hsieh won’t be going anywhere anytime soon. And we’re thrilled to have him continue working alongside all the dedicated individuals who are trying to make Downtown Vegas the most community-focused city in the world. On October 6-7, Tech Cocktail Celebrate Conference is gathering hundreds of attendees, industry leaders, and inspiring speakers in downtown Vegas to meet the hottest startups and investors from around the country, learn and collaborate with others turning their communities into startup cities, and enjoy music, parties, and llama spotting. Check out more Tech Cocktail Celebrate Conference coverage here.
