VNTANA was founded in 2012 and has since become a leader in social augmented reality. Their work to create interactive experiences through holographic technology has most recently lead to a partnership with Microsoft to create The HOLLAGRAM Just when you thought selfies weren’t obnoxious enough (and I mean that in the nicest way possible), The HOLLAGRAM takes selfies to the next level. It is hologram system that combines Microsoft technology with VNTANA’s hardware and software platform, to create an advanced social augmented reality experience. Users can create their own holograms simply by standing in front of the HOLLAGRAM. It creates a live display, that through the use of gestures, they can interact directly with holographic objects such as celebrities, products or any other object rendered in the digital space. Immediately after the experience, users receive a branded email with a GIF, video or photo of the experience that they can share on social media. The HOLLAGRAM systems are scalable and range in size from 32 inches up to 15 feet and use standalone hardware. Aside from the social media integration, the systems also collect data. They Collect voluntary and passive data from users, such as email contacts, number of impressions, etc. This partnership is part of Microsoft’s quest to empower startups. Keep your eyes peeled for The HOLLAGRAM at an epic party near you.
