But is the video bubble showing signs of bursting already? Recent video news from Funny or Die might at least be a data point in favor of video’s inevitable death.
Negative Video News: Funny or Die Cut 30% of Its Staff
Funny or Die has shut down its San Mateo office entirely. The numbers from the comedy video publisher, according to Variety: Also of interest: “Longtime CEO Dick Glover exited the company in late 2015 to become the top exec at Mandalay Sports Media.” The restructuring may have been a result of the changing of the guard. But if a video production company is cleaning house in 2016, it’s not a great sign for every platform and organization banking on video and video ad dollars to save them. Just as a reminder: Facebook’s Instagram, Twitter’s Vine, Snapchat, and Tumblr have all gotten in on video.
Positive Video News: LinkedIn Will Maybe Expand Video to All Users
Recode has an interesting tidbit from a LinkedIn spokesperson: The Microsoft-owned site’s senior product manager Jasper Sherman-Presser cites LinkedIn’s interest in content that’s more “lightweight and easy” as a reason for the video app debut, Venture Beat reported. Whatever the case, video will definitely shape the future of the internet in 2017 and forward, for better or worse.
