Waveborn Sunglasses just announced a four-year deal with Troy Aikman that will bring him on as their official ambassador and spokesperson. Waveborn has a mission to change how people see the world. Similar to TOMS, they are a for-purpose company, but instead of shoes they sell sunglasses. For each pair of sunglasses sold, they help someone in need receive vision-saving cataract surgery. The startup has partnered with SEE International, a nonprofit that raises money for sight-restoring surgery and blindness prevention eyecare in underserved communities around the world. They provide sustainable medical, surgical, and educational services and deploy small surgical clinics in cooperation with local health authorities. As part of the deal with Aikman, he will wear Waveborn Sunglasses and earn a small percentage of vesting equity in the company. Aikman will also be featured in sales and marketing campaigns. The visibility will hopefully help the brand increase distribution through new channels. Waveborn was a semifinalist in the 2014 Startup of the Year Competition at Tech.Co’s annual Celebrate Conference.
