The fourth-biggest U.S. bank will make a direct equity investment of $50,000 to $500,000 in each selected company. The Startup Accelerator also will provide business planning expertise to firms as well as workshops and individual coaching to the firms. For its first accelerator round, Wells Fargo chose the three companies from areas that could help customer service, including a company from Kansas City and San Jose.

Zumigo, San Jose, California: A developer of mobile services using a unique combination of location and mobile identity technologies to secure commerce and enable mobile marketing.EyeVerify, Kansas City, Kansas: The creator of EyePrint ID™ that transforms a picture of your eye into a key that protects your digital life.Kasisto, New York: The builder of state-of-the-art artificial intelligence technology that improves the consumer experience on mobile devices through intelligent conversation.

Successful companies may become vendors to the bank.