They have just announced the fourth Women Startup Challenge pitch competition a nationwide contest that will focus on showcasing and funding women-led startups working in the areas of VR, AR, and AI. The competition will award $50,000 as a cash grant among other startup friendly services to the winner. Not only is the gender gap an infamous downfall of the tech world, it’s also detrimental to the success of startups and corporations alike. There have been multiple studies done that have shown that tech teams that are inclusive of women were more innovative, productive, and creative than their all-male counterparts. The national Women Startup Challenge pitch competition will be held at Google’s New York City office on February 15th, 2017. Applications will be accepted through December 12, 2016, at which point ten finalists will be selected to participate in the live pitch competition. Photo: Flickr / Nan Palmero