Women You Should Fund is a crowdfunding platform launched by Women You Should Know, a leading women’s and girls’ empowerment brand established in 2011. The cofounders aim to leverage the massive network of women from its sister brand Women You Should Know in order to get additional exposure for campaigns run by women and women-led companies so they are all working hard to empower each other. While most crowdfunding platforms have little influence on campaign creators’ networks, Women You Should Fund hopes to tap into the palpable energy of their sister community to spread the love. I’ll be the first to admit that it would be nice to not have to talk about this anymore. However, the lack of women in tech is creating a decidedly pressing issue for the rights of women, along with the bottom line of your company. A crowdfunding platform like Women You Should Fund keeps the ball rolling in the right direction, ideally leading to a more diverse and successful startup ecosystem around the world.
