It’s no secret that Zoom has exploded in relevance since the COVID-19 pandemic began. “Zoom” has essentially replaced the word “Skype” when it comes to referring to a video conferencing platform. And even as the pandemic hopefully winds down, Zoom is making efforts to maintain their momentum. The exact intricacies of the investments (who’s getting however much money) is still under wraps. However, if any of these investments bear fruit, which is highly likely, you can be sure that they’ll lead to very handy additions to Zoom’s platform. Zoom came to play with a massive $100 million, looking to divide this up between various developers that seemingly had potential to improve Zoom’s platform. They made more than a dozen investments, with investments ranging from $250,000 to $2.5 million. Ross Mayfield, product lead for Zoom Apps and integrations, had this to say: While Zoom has a lot of money to throw around, no business would haphazardly make 7-figure investments without some belief in the product. To see Zoom have this much faith in this many developers is a sign that they believe that there is still room for growth within the web-conferencing realm. One example is Fathom, which records the meeting and allows you to mark moments in the meetings with tabs. For example, if three presentations were happening throughout a single meeting, you could partition the meeting into three chunks using tabs, so that people could easily find where each presentation began. With Zoom investing in multiple apps like this, it’s easy to see how their platform is poised to become far more fleshed out and useful for businesses as the time goes on. In order to keep up with Zoom’s massive investments, we might be seeing developments from other major web conferencing competitors in order to keep up. In the mean time, have a look at our favourite web conferencing platforms, and see if Zoom really is the best choice for you.
